🤔: “What’s that?“
😌: “It’s a cupcake, I got it from my accountant when he did my tax return. It’s so cute it’s got their little logo on it and everything.”
🤔: “Wow I wish my accountant did that!”
😃: “Guess what!”
😍: “I was at my chiro today and she mentioned that I’d been getting adjustments there for three years so they got me these.” *flashes two tickets to the football*
🤯: “Holy crap. What chiropractor do you go to?”
🤔: “How was the seminar?”
🙊: “Oh yeah, I’ve been meaning to tell you.”
🧐: “Tell me what?”
🤗: “She gave us three copies of her latest book and said we could give them to our friends. I thought you’d like it so I kept this one for you. It’s signed too!”
😍: “Seriously!? That’s so sweet you’re the best.”
Random acts of kindness, over delivering on your value proposition, surprising and delighting your customers and word of mouth are all interelated.
Give them a story they can tell their friends.
In 2019, customers expect you to be good at what you do. Completing the job on time and on
Surprise me and I’ll become a raving fan.
Like we say at Lush… It’s the way it makes you feel. What makes your business come up in conversation? What makes you remarkable?
Double down on THAT!