There are two ways a company can put you out of business.
One is to break everything you do down into repeatable processes capable of being done by outsourced workers that they can pay a lot less.
It’s about ruthless efficiency, low costs, and factory style performance.
The other is to innovate, evolve and create demand for the superior version of your product. A product that does the same thing as yours but with art, with more feeling and with grace.
When was the last time you evolved what you did?
When was the last time it felt like art?
Because one thing that feels a lot better than another company putting you out of business is staying in business because you did it to yourself.