Brand, Business, Marketing

What Do You Use Your Bag For?

Osprey make the best bags, particularly their day packs. They have fully adjustable harnesses, so each bag is a custom fit. But it’s not just the features, it’s the comfort in knowing Osprey will repair or replace that bag for life. It almost doesn’t matter what you do to an Osprey bag, if something breaks […]

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Brand, Business, Marketing

Who are Business Awards For?

Business awards are a curious exercise. They’re often not what they appear. They’re not, for instance, a chance for you to be celebrated and recognised by your peers i.e. The other businesses in the room. They don’t particularly know or care who you are. This can sometimes make the ceremony feel a little insincere. A […]

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Brand, Business, Marketing

The Curse of the Professional

Being a professional is not the finish line.At best it’s a stepping stone.At worst it’s a dead end. I once had a conversation with a friend who was a photographer. He’d spent a long time studying all the technical aspects of photography and working on his skills. Gradually attempting to lift the standard of his work. […]

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