Two Ways To Go Out of Business

There are two ways a company can put you out of business. One is to break everything you do down into repeatable processes capable of being done by outsourced workers that they can pay a lot less. It’s about ruthless efficiency, low costs, and factory style performance. The other is to innovate, evolve and create […]

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Brand, Business, Marketing

The Curse of the Professional

Being a professional is not the finish line.At best it’s a stepping stone.At worst it’s a dead end. I once had a conversation with a friend who was a photographer. He’d spent a long time studying all the technical aspects of photography and working on his skills. Gradually attempting to lift the standard of his work. […]

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