Brand, Business, Marketing

What Do You Use Your Bag For?

Osprey make the best bags, particularly their day packs. They have fully adjustable harnesses, so each bag is a custom fit. But it’s not just the features, it’s the comfort in knowing Osprey will repair or replace that bag for life. It almost doesn’t matter what you do to an Osprey bag, if something breaks […]

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Uncategorized

Following the Rule Book and Dreading your Work

I like to write. But for a while, I tricked myself into believing I didn’t. At the time, I was trying to market my podcast, which meant wracking my brain for ways to get in front of more people. The result was a deep dive into the world of SEO. I read blog after blog […]

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Brand, Business, Marketing

The Curse of the Professional

Being a professional is not the finish line.At best it’s a stepping stone.At worst it’s a dead end. I once had a conversation with a friend who was a photographer. He’d spent a long time studying all the technical aspects of photography and working on his skills. Gradually attempting to lift the standard of his work. […]

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